Justin Bieber ‘Justice’ Album Vaults Popstar Back to Top of Charts

Bieber also sold more than 336,000 copies of the album in the U.S., the fourth-most of any act, and generated more than 179 million views on YouTube, which was top 20.
But nowhere Bieber is more popular than on Instagram, Facebook’s photo-sharing app, which is used by 1 billion people every month. Bieber was the most-popular musician on Instagram in April for the fifth time in six months. And that dominance explains why he’s the top act in Bloomberg’s Pop Star Power Rankings for the second month in a row.

Bloomberg measures an artist’s popularity on Instagram using CrowdTangle, another Facebook property that tracks the spread of news articles, photos and videos. According to CrowdTangle, Bieber’s account in April was responsible for 126.8 million interactions—likes or comments on his posts.
The next closest act was the South Korean boy group BTS, followed by the rapper Snoop Dogg. Bieber has a big advantage over both because of the size of his audience: more than 172 million on Instagram. So even if fans of BTS (or Billie Eilish, who was fourth) are far more active on Instagram (they are), Bieber generates more interactions because he has more than twice as many followers as Eilish and more than four times as BTS.
Bieber also has been contributing more to Instagram than any major act except for Snoop Dogg, who posted nearly 17 times a day during the month of April. (Unfortunately for Snoop, less than 0.4% of his followers liked or commented on each of those posts.)
So is there any secret to Bieber’s success? The most basic explanation is the obvious one; He’s a good-looking male pop star with oodles of young female fans—the exact demographic that interacts most on Instagram. Bieber appeals to both millennials who grew up on him and the younger Gen-Z demographic, both of whom are among the most active Instagram consumers, according to the company.

Bieber also benefits from being married to a celebrity, model Hailey Baldwin, which helps him remain at the center of pop culture. It probably also doesn’t hurt that the two starred in an original series for Facebook.
There are only a few acts with more followers than Bieber—Ariana Grande, Selena Gomez, Beyoncé and Taylor Swift. The last time someone topped Bieber on Instagram was two months ago, when Cardi B released her new song. Cardi B has half the following, but her posts generated more than twice as many interactions.
Source: Pollstar, Spotify, Nielsen Music/MRC, CrowdTangle and YouTube
Design, development and data by Christopher Cannon, Julian Burgess and Alex McIntyre.
Methodology:
Bloomberg ranked the world’s most influential pop stars based on six criteria:

  1. Trailing three-month gross revenues from live shows
  2. Trailing 30-day ticket sales for live shows
  3. Trailing four-week album sales
  4. Trailing four-week digital song streams
  5. Trailing 30-day total interactions on Instagram
  6. Trailing four-week YouTube views

Data for live shows is provided by Pollstar, which ranks the top 100 artists by average gross revenues received per show and top 75 artists by average number of tickets sold per show. Both datasets are released on a weekly basis, with Bloomberg using the final weekly releases for that calendar month. From this universe of artists for this date, Bloomberg calculates the total gross revenues over the trailing three months and total ticket sales for the previous 30 days.
Album sales data is provided by Nielsen Music/MRC Data. Figures are released weekly for the Billboard top 200 albums based on “total activity,” which is defined as albums, track-equivalent albums and audio on-demand streaming-equivalent albums combined. To construct the universe of eligible artists for that month’s ranking, Bloomberg includes any artist who is in the top 100 for any given week. Bloomberg then sums each artist’s total activity throughout the month. Figures for a given week are included as long as the final day of that week occurs during the calendar month.
Digital-song streaming data is provided by Spotify. Figures are released weekly for the top 200 songs. To construct the universe of eligible artists for that month’s ranking, Bloomberg includes any artist who is in the top 100 for any given week. Bloomberg then sums each artist’s total number of streams throughout the month. Figures for a given week are included as long as the final day of that week occurs during the calendar month.
Instagram data is provided by CrowdTangle. Interactions are measured over the course of the calendar month, from the start of the first day of the month through the end of the last day of the month. The top 100 artists qualify for inclusion in the ranking.
YouTube releases weekly data on its top 100 most-viewed artists and videos. Bloomberg uses artists from the category of “Global – Top Songs” to construct the universe of performers who qualify for the ranking. Bloomberg then sums each artist’s total views throughout the month. Figures for a given week are included as long as the final day of that week occurs during the calendar month.
For any given show, song or album that involves a collaboration of multiple artists, each artist is considered as a separate entity and credited with the total number of gross revenues, ticket sales, song streams, or views associated with the collaborative effort. If an act is an established duo or trio, the act is treated as a single entity. Artists who participate on a soundtrack album (as part of “various artists”) are not included. For March, April and May 2020 rankings, collaborating artists were not included for Spotify and YouTube data. They are included in rankings from June 2020 onward.
Comedians, models and other artists who appear in the top 100 of the six metrics (top 75 for 30-day ticket sales) but do not have musical careers are eliminated from the final universe. Each artist’s ranking within the six variables reflects their position among this final list of qualified artists. An artist with no ranking for one of the six metrics means they did not appear within the top 100 (top 75 for 30-day ticket sales) at any point during the previous month.
With the universe established, each artist is ranked on each metric. Artists are then scored on a scale of 0 to 100 for each metric based on their relative position within the metric’s ranking. The best-performing artist receives a score of 100, the worst-performing artist a score of 0, while all other artists are scored proportionally based on their position between the best- and worst-performing artists. The six metrics are equally weighted and averaged for a final score between 0 and 100.
Note: Beginning with April edition of the ranking, two changes were introduced:
1) Most artists have canceled or rescheduled tours due to the coronavirus, so there is no new data on ticket sales or box office grosses. It’s unclear when that will change. The four remaining metrics are weighted at 25% each in this new version.
2) For data that is released weekly, the ranking now includes any data whose week ends in the given calendar month. Previously, a week’s data was used if it was released in the calendar month.

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